Port your Business Online for Success

In the current economic environment as the recession bites harder, people will be turning more and more to the internet to find their purchases. Initially they can look for the best deals and then purchase on-line without even having to leave their houses. This beats the hell out of having to drive miles, find parking space, queue for bargains and then carry the items home or wait for delivery of large products. If your company is still living in the dark ages, and you don’t have an online business then you are offering the competition sales on a plate.

In order to stay competitive, businesses need to offer their services or products online, as well as doing business the traditional way. A friend of mine used to work in an appliance warehouse where they had lots of those Maytag Refrigerators (One of those big American style fridges) and one day I picked her up from work and she showed it to me, at which point I decided I just had to have one. That was several years ago, but last week I took delivery of mine having thoroughly researched the full range available on line.

Ultimately I bought it from a physical retailer (John Lewis, because it’s true they have never knowingly been undersold!) but I was able to research the best prices online before I went in and ordered it.

Businesses today need to communicate with potential customers who do business mostly online. Be smart and start today to get your business online and out in front, even if you do sell mainly offline.

In these modern times just having a well built website is no longer sufficient. Even if you are in a very niche sector you will still have to advertise your web pages in order to make the most of the search engine traffic.

We were recently engaged by a client in the niche business of commercial floor cleaning and industrial floor repair because their web enquiries had become practically none existent. This is a significant pointer that even specialist suppliers are being promoted actively online, and just having a web presence is no longer enough if you want to benefit from search enginetraffic.

When you manage an online business you potentially have a world-wide audience, depending on your product or service. This means you need to have twenty four seven customer access, due to the time differences around the globe. Automatic systems to respond to enquiries will be a vital part of the website design otherwise you will need staff available working unsociable hours. In this new world, the old ways of import/export will become outdated very quickly.

When running an online business you need to be a Jack of all trades. But communication is an essential part of all the different aspects of running a business. Email and instant messaging are efficient ways of communicating with employees, particularly when different time zones are a complication. Setting up an online conference room will save the need for physical space and travelling and will provide a forum for members to air their views, concerns and challenges.

The website index page is the first thing visitors see when visiting your site. To make a good impression you will need a good brand image, clear information and a user friendly process so that customer will find it easy to purchase their goods. (Don’t make it hard for your customers to find their way around the system and buy products, no matter how clever something may be.)

If you have a content management system on your website and can turn your hand to the subject of SEO article writing it will be able to update your website product offerings yourself, and also get your products listed highly in Google, Yahoo and MSN search engine.

Statistics reporting is another service which can give you valuable information on how many people are accessing the site, and from that information you can see if your services/goods are attracting the sales you want. If not then there is an opportunity to revamp your products or website to improve on conversion rates.
For customer satisfaction make sure your business provides good quality products, efficient service, and an easy to use system. Where items are good value for money, customers will be happy to recommend your company to friends and family and sales will increase.

The growth of the internet gives a whole new meaning to the world of commerce. Using ecommerce websites millions of people are out there starting new online businesses, all wanting a piece of the action, all wanting to make their millions. So make sure your business is one of the forerunners and get yourself up there on the first page on Google. Don’t wait, get started now before your competitors leave you behind. Five years from now you’ll be glad if you read this and took action.

This entry was posted on December 9, 2009 at December 9, 2009 and is filed under Miscellaneous Articles. You can follow any responses to this entry through the RSS 2.0 feed.